With the advent of social media, a new era of communication between companies and consumers has evolved. Today, social media can be a great tool for businesses to have a direct line of communication with their consumers—yet it can also be disastrous for a company when a recall is announced.
Owning the Message: The Peril & Promise of Social Media During a Recall outlines how to:
• Use social media to boost public perception of your brand
• Build long-term trust with consumers utilizing social media for recall notification
• Avoid common missteps during a recall
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Stericycle ExpertSOLUTIONS is a true business partner — an on-call extension of each customer’s team with a staff standing ready to guide companies through the recall, retrieval, return, and audit processes. Our team, provides the most comprehensive range of reputation management services across the globe. This comprehensive suite of highly focused services provides global and local expertise before, during, and after a recall threat. Stericycle has the right resources in the right locations to manage any recall challenges with speed and accuracy. Learn more now.