With the advent of social media, a new era of communication between companies and consumers has evolved. Today, social media can be a great tool for businesses to have a direct line of communication with their consumers, yet it can also be disastrous for a company when a recall is announced.
Managing Social Media During a Consumer Product Recall, outlines how to:
• Use social media to boost public perception of your brand
• Build long-term trust with consumers utilising social media for recall notification
• Avoid common missteps during a recall
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